When LogoJET’s founder, Susan Cox, saw an opportunity to create an ink that could be applied to a variety of substrates, she knew LogoJET was ready for the challenge. “Other manufacturers have 20 different inks—one for glass, one for metal, one for wood,” says Cox. “Our goal was to develop a single ink that does many things well. Changing the inks was getting complicated for our customers.”
LogoJET’s new award-winning ink was released January 1, 2019. It’s changing the way many think about what an ink can do.
Cox and Lon Riley, COO, LogoJET, identified a partner to create what turned out to be SGIA’s 2019 UV Digital Ink Product of the Year.
“We’re really proud of what we’ve developed,” explains Cox. “It’s got durability, flexibility, and a great color gamut—all in one. This one ink suits most customers. The ink has a great bend radius without cracking on substrates that have historically been difficult.”
The new LogoJET ink took about six months to develop. “We took our time to develop the best ink on the market,” says Riley. “We went through four iterations of the ink before we got to the current version. Part of our success lies in our partner’s deep knowledge. They’ve been doing this for a long time.”
During the ink development process, LogoJET surveyed a subset of customers to see what they needed most in a new ink. “We learned that customers prioritized ink durability and efficient print time,” shares Cox. “We began to test the new inks with those factors in mind.”
Riley says the overall effort was worth it. “This ink changes the printing game. When we got the first test across different substrates, we realized we were on to something better,” explains Riley. “It all comes down to science and striking the balance between durability, cure, and color gamut”.
“We were able to push the envelope in all three areas,” he continues. “Overall, we believe our ink leads the industry. Our corporate structure allows us to be more agile in development, and that has become an advantage for us in these types of projects. We’re nimble and flexible.”
Cox says LogoJET is not sitting back on its laurels. “We want to continue pushing the bounds of the industry,” shares Cox. “We are innovating as fast as we can. We have new products in the pipeline and will continue improving the ink that’s setting the industry standard.”
Riley agrees. “Awards are nice,” he says. “But providing the best possible product line for our clients is why we do the work.”
Nov2019, Industrial Print Magazine