By Industrial Print Staff
The International Sign Association (ISA) is no stranger to virtual events, having hosted its fair share in the last 12 months including The Wrap Experience, The Link … lnstall, and The Link … Soft Signage. Leveraging that experience, it presents ISA International Sign Expo 2021 as a virtual event from April 7 to 9, 2021.
The ISA Board of Directors made the announcement in late January 2021 to transition from an inperson event to virtual. The decision was not made lightly, taking into account the over 20,000 attendees planning to travel to Las Vegas, NV to visit more than 600 exhibitors in person.
Per the statement released from the board, “given the pandemic, it is impossible to host the expo in an in-person environment. ISA International Sign Expo 2021 – Vrrtual allows for a broader segment of our industry to fully participate in our show, including more international colleagues, those who normally do not travel for their companies, and a wider scope of exhibitors.”
IMMERSIVE AND INTERACTIVE
ISA is promoting the now virtual event as an immersive and interactive opportunity to conduct business, connect with peers, and learn. “The sign, graphics, and visual communications industry continues to create new products and innovate existing ones, all aimed at delivering greater efficiency and business growth. ISA International Sign Expo 2021 – Vrrtual provides a great chance to capitalize on the best new products and ideas, to help companies move forward,” shares Lori Anderson, president/CEO, ISA.
ISA International Sign Expo 2021 – Virtual is free for all attendees. The exhibit hall and event platform opens on Wednesday, April 7, 2021 at 10:00 a.m. EDT and remains available until 5:00 p.m. EDT on Friday, April 9, 2021. The virtual exhibit hall allows for direct interaction between attendees and exhibitors.
BEYOND THE HALL
In addition to virtual booths, events are scheduled throughout the three days. Fbr example, Solutions Showcases are expert-led solution sessions, segmented by topic and workflow. Innovation Showcase is where attendees can view the winners of ISA’s 2021 Innovation Awards. Learners’ Hub Sessions include panels of professionals that work alongside the signage industry as well as thought leaders. Peer Connection Breakouts consist of several topic-based breakout lounges to network with peers.
Not to abandon the celebratory happy hour it is well known for, ISA invites attendees to partake in virtual cocktails at the close of each day. The ISA Board of Directors also hosts rnixology and cocktails on Thursday, April 8 from 6:30 to 7:30 p.m. EDT.
In lieu of in-person events, ISA International Sign Expo 2021 – Virtual is the next best thing. With attendance free, why not partake in a session or two, learn something from a peer, and have an in-depth discussion with a product manager? Visit signexpo.org to register today and plan your schedule. IPM
Apr2021, Industrial Print Magazine