ATLIX is introducing a new visual identity for its additive manufacturing systems, marking another important step in the company’s evolution. From September 1st, all new machine orders will be delivered with the renewed ATLIX branding, including a new product naming architecture and a distinctive visual design.
At the heart of the new portfolio is xBUILD, replacing the previous TruPrint name. The new naming connects ATLIX’s products to its broader xWORLD ecosystem, with the “x” representing the combination of expertise, technology and application. “BUILD” reflects the core purpose of the machines: enabling high-quality, scalable production with reduced cost per part across a wide range of industries.
The rebranding extends beyond the product names. The machines themselves feature a new visual design, with a redesigned graphic panel covering the build chamber. The panel adopts ATLIX’s brand identity, with the distinctive “x” becoming a prominent visual element across the machines.
The portfolio comprises four systems, each designed for specific production requirements. While the names and visual identity have changed, the machines remain technically unchanged, delivering the same performance, quality, and reliability:
xBUILD 1000 – A compact metal 3D printing system delivering premium part quality and high precision.
xBUILD 2000 – Designed to deliver outstanding print quality without compromise, combining efficiency and reliability for consistently excellent results.
xBUILD 3000 – Engineered for industrial additive manufacturing, it combines enhanced performance with full-field multilaser capability and versatile operation.
xBUILD 5000 – Designed for large critical parts and high-volume production, it delivers industry-leading performance for industrial serial production and large-format builds.
“Since the launch of ATLIX, we have had a very positive year, with strong customer confidence and growing interest in our company and our international vision for industrializing additive manufacturing,” says Marino Ferrarese, Head of Sales and Marketing at ATLIX. “The new product names and visual identity reflect the evolution of ATLIX as a company. We are increasingly recognized for the reliability and quality of our products, and we are now focused on expanding into new markets and strengthening our international presence.”
“The coming months will be an important period for ATLIX, with several developments already underway. We have a lot of work ahead of us and many new things that we cannot wait to present at Formnext,” Ferrarese adds.
With the new xBUILD portfolio, ATLIX enters the next phase of its development with a clearer and more unified product identity and reinforces the company’s ambition to provide customers with a complete solution for industrial additive manufacturing — from production systems and peripherals to expertise and customer support.
