Electronics For Imaging, Inc. announced that its Optitex software operation and Needham, Mass.-based PTC will introduce an integrated offering of their solutions to give fashion and apparel brands and retailers the ability to connect the EFI Optitex 3D Visual Platform with PTC’s FlexPLM solution.
EFI Optitex software is the leading integrated 2D CAD and 3D Digital Product technology for the textile industry, and PTC is a global provider of product lifecycle management (PLM) solutions, along with the ThingWorx Internet of Things (IoT) technology platform. The integrated Optitex and PTC offering will allow brands and retailers to leverage 3D to review and validate their collections within a few weeks of design, rather than several months later. It will also allow them to collaborate at a much faster rate within their organizations, as well as with their customers and supply chain partners, to enable more time for design changes, make better decisions and make better products.
End-to-end integration in the entire product lifecycle
With the increasing adoption of 3D digital sampling in the fashion and apparel industry, the integration of a 3D platform with a product lifecycle management (PLM) system allows for all content to be managed at an enterprise PLM level, both internally and externally, providing organizations with an end-end solution to plan, create, develop, source, and cost throughout their whole product lifecycle.
The integrated offering is scheduled to launch this year, with the first version expected to provide full document control and management, library synchronization of fabrics, artworks and colorways, and bill of materials extraction directly from EFI Optitex software.
“3D digital products are becoming a competitive advantage in the fashion industry, enabling an order of magnitude faster development and collection review, with market validation, sell-in and merchandising happening earlier than ever before,” said Asaf Landau, EFI Optitex general manager. “We see PLM integration as a critical step in enabling our customers to leverage their 3D Visual Platform throughout the product lifecycle, and are very excited to be partnering with PTC as our first integration. Brands and retailers using this leading PLM will now be able to make better decisions, earlier. That will lead them to go to market with better apparel products.”
“We are excited about this opportunity to provide our customers with this key integration between our FlexPLM solution and the EFI Optitex 3D Visual Platform,” commented Eric Symon, general manager, Retail Business Unit, PTC. “Our vision of providing transformative solutions that enable our customers to evolve to a season-less planning paradigm, generating richly personalizable products, requires a high degree of transparency with supply chain partners. This integration will shift the operating model of apparel design and delivery in that direction and it is something that our customers are equally excited to see come to market.”